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Marketing mistakes startups should avoid

December 14, 2017

If you’ve been making any of these marketing mistakes, it’s time to re-strategize and create a better marketing plan for your brand. Wondering what these marketing mistakes are? Keep reading! Not creating a unique brand Branding is one of the most important segments of every marketing strategy. Many entrepreneurs try to build their business operation without creating a brand, and even if they decide to create it, their…

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What to do when your ‘market’ isn’t selling

November 6, 2017

Sales are the bedrock of every business. Without sales, there won’t be cash-flow coming into  your business and without sufficient cash-flow, your business will crumble. So what should you do when your sales are not what you want it to be? Keep reading.  Re-evaluate. You cannot solve a problem without knowing what exactly the issue is. Look at your business model and examine possible flaws. Try and look…

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How to get your marketing right

October 18, 2017

Without marketing, no one will know that your business exists and if people don’t know that your business exists, your business will struggle. While you may not have the marketing budget Coca-Cola has, you must learn and understand how to get your marketing right in order to increase your sales. These tips will help you.  Have a solid brand Before you begin to create a marketing strategy; you…

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Chinenye Umeike On The Metrowoman Show

October 13, 2017

  Name: Chinenye Umeike Profile: (A brief description of yourself): I’m a woman in her 40s embarking on a new adventure. I’ve always loved makeup and this seemed like the right transition to make after I quit paid employment in 2015. Company Name: Kilienma What problem does your company solve? We aim to provide our customers with makeup using mainly natural ingredients. The idea is to provide healthier…

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