You got for an event. You have your eyes focused on the guest speakers who are leaders of industries. You run up to them after the event and wait in line, well because many other people want to speak to them as well. Then it’s your turn. You talk about yourself in a rush because the leader doesn’t have time for long story like that. But before you leave, you have over their business card and if you’re lucky you get his or her business card and you add it to the many others you’ve collected that day. So what next?
We’re sure you can relate with the scenario above. So many of us use our business cards in ways we shouldn’t. A business card is a professional representation of what you do and what your business has to offer. Unfortunately, quite a number of us do not treat it as such. Top utilize your business card properly, this is what you need to do;
Make sure the details of your cards are correct. Have you ever received a business card and there are so many spelling errors on it that just put you off immediately? Some of you have errors on your business cards, but because you have spent money doing them, you do not want to let them go to waste. The worst are those cards that the spellings or some words have been corrected with the use of a black pen. If your card is like that, please throw it away. It’s not professional and people would not take such cards seriously.
Hand the business card facing the person receiving it. We can bet that so many of us don’t know this; we just give out the card anyway we like. When giving someone your business card, make sure that the card is not upside down. Instead, it should face upwards, to capture the attention of the person receiving it.
Don’t share your cards. This is a very common behaviour among entrepreneurs. Before giving out your card, make sure you have an interaction with the person and discuss business-wise. Don’t give out your card if the person does not request for it or if he or she has not agreed to collect the card. Some of us just stuff our cards into other people’s palm and then they throw it into the bin once they get home.
Never leave your office or home without your card. Imagine having a meeting with top-notch people and then at the end, when they ask for a card, you start looking all confused. It is very important to have a card ready, just in case anybody asks for it at any time.