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5 Key Elements Your Business Website Should Have

April 19, 2018
Every business owner should have a website. It is very important for people to have a place to go to when they want to search and know more about you and what you offer. You might be thinking that your customer base is small and your business is still in the baby stage, well, that is the more reason for you to have a business website. Having a business website is not just enough though, your website needs to include the key elements a website should have, what are they?
 
 A powerful home page. According to Chris Pautsch, “your website’s home page is the first impression you give the online world about your business: It should clearly communicate your business’s brand image through appealing visuals and copy, along with: What your business does, who it serves, why it exists, why a customer should care and so on. Your homepage should include (at minimum): your logo, a brief description of your business and a navigation menu that directs users to other important pages on your site. Your website should also include responsive design features that ensure it’s as easy to view and navigate on smaller screens too, since most people make use of smart phones today”.
Search features. Include a search box feature in addition to your site navigation menu so customers can type keywords or phrases to find the information they need when the navigation menu doesn’t meet their needs. When customers type content into the search box, they’ll be presented with relevant pages to visit, so they don’t have to handle their search manually. The more content you have on your site that addresses all possible keywords, the more beneficial the search box feature becomes. – Chris Pautsch.

FAQ page. Most people would have questions concerning your products and services, the Frequently Asked Questions page will help the user read the questions that have been previously asked by other users and how they have been answered.

 
About Us Page. According to Ryan M Pierson, “your business is more than a series of products and a buy button. It’s a brand, with its own identity and history that users will likely want to know about prior to trusting you with their business. An ‘About Us’ page tells the story of your company, and who your customers will be interacting with when they decide to do business with you. This page can be as simple or as complex as you need it to be. It is intended to serve not only as a resource for your customers, but for anyone in the media that may be doing a review or writing about your company in general. This makes it a great place to put a press kit, if you an area of your site dedicated to press materials”.
Navigation / Menu. A menu is meant to give people a list of the things your website offers. Just like a food menu, it will help users select what catches their fancy.
photocredit:ThyBlackMan

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