One of the richest men in the world, Bill Gates once said, “If I was down to my last dollar, I would spend it on public relations.” The issue of having Public Relations (PR) had been debated back and forth; while many businesses believe they can thrive without the use of PR, some have attached much importance to having it. Although, it’s possible to operate a business with little or no PR, it’s unlikely that the company will ever gain traction in the key markets.
On the other hand, businesses that actively engage in integrated PR and digital marketing tactics are more likely to capture the attention of customers and prospects, and achieve the kind of business results that create long-term success. Here are 4 reasons why you need PR:
Attract investors. When you have the right media placements at the right time, it is capable of arousing people’s interest in your business and in what you do. With the right messaging and strategy, PR increases your credibility as a stable and potentially lucrative investment target. So if your business is at an early stage, having a good PR to protect and maintain your image as a brand in a tactical and professional way will go a long way.
Gain message clarity. If people do not know who you are, or what you stand for, there’s no way they will be interested in what you do. A carefully crafted public relations strategy produces clarity about your company’s key messages and brand identity. A good PR agency helps you tell your story, else people would tell your story for you, and they’ll do so negatively.
Protect your brand. If you notice well in our society, especially with top businesses, when a rumour begins to spread about a product causing cancer or being harmful to the health, there’s a way the company debunks the rumour – not in a brash way, but in a professional way. That’s one of the advantages of a good PR team; they build your brand recognition, protect your brand image in such a way that they do not let negative information of your brand spread, linger for too long or discourage customers from patronizing.
Connects you with your target market. Since your PR agency knows you and your story well, they will have a pretty good idea of how to connect you to your target market.
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