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How Important Is Packaging For Your Business?

February 12, 2018

Every business owner wants to be known for offering the best goods and services. At least, we believe most business owners do. There’s this inner joy it brings when people can testify that through your services, their problems were solved. On the other hand, you find business owners who provide some of the best products and services, yet they do not make enough sales? People hardly patronize them even when they put out many adverts.

The problem could be one of packaging. You can have a product that has all the answers to the world’s problems but if it is not packaged and branded properly, people can sleep on it. The packaging of a product communicates many things, from what the product can do for your customers to your company’s values. Some would argue that the packaging is as important as the product itself because it’s a crucial marketing and communication tool for your business.

The Power of Packaging

The truth is that people are moved by what they see. How else will they think to try out your products if they are not first drawn to it? How then will they be drawn to it when the packaging is so poor and damaging to the eyes? It is the outlook of your products that endears people to it and then makes them try out the content. We’re pretty sure you have bought a product once, just because it looks beautiful. Isn’t it true? That’s the power of packaging!!

Brand recognition. One great thing about packaging is that it differentiates your from other brands. When you have a unique mode of packaging, once people see it, their mind goes to you first. Good packaging creates brand recognition.

Influence purchasing decision. Packaging also sways customer’s purchasing intent. When you have a well packaged product, a customer can be convinced to purchase your product just because it is catchy and pleasing to the sight. A well packaged product gives this impression that it will be very effective.

A form of advertising. Do you also know that packaging is also a form of advertisement? When you package your products well, you are also advertising the numerous benefits to be gotten from it when people purchase it.

We need to add a little caveat; it’s great to work on your packaging but don’t waste all your money packaging a bad product or service. A good package leads to increased expectations. Please ensure that your products and services meet and even surpasses these expectations.

Image – Augustsecrets Baby Food

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