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Monthly Archives

December 2017


What you need to know about market research

December 29, 2017

Did you do your market research before you launched your business? Yes? No? If you didn’t, you may be losing some important customer generated data that will help you tailor the goods and services you offer appropriately for your target audience. It’s not too late to carry out your market research. Here are the key things you need to do. 1. Identify your target market. Your information will only…


Top tips for marketing success in 2018

December 28, 2017

2018 will be the year where your business will be bigger and better, with more money coming in from different angles. Did we hear you say ‘Amen?’ To make this a reality, here are some tips for marketing success you must not ignore in 2018. Invest in your logo. Your logo is the most important expression of your brand. Invest in getting it designed professionally and compliment it…


Nine branding principles you need to know

December 27, 2017

We talk a lot about branding at Metro Woman and the reason is because, it has the power to make or break your business. A weak brand will fizzle out in no time while a strong brand can last for decades. Which do you prefer? Here are nine fundamental qualities of a good brand that you need to know and incorporate as you build the brand of your…


How to live a stress-free life

December 26, 2017

Life can be quite stressful especially if you live in a populous city like Lagos. From the minute you wake up, you are bound to be confronted with one type of stress-inducing situation or the other. From mind-blowing traffic jams to noisy environments, it is not surprising that a lot of Nigerians suffer from stress-related illnesses like heart disease and stroke. We have come to believe that stress…


Master how to work from home effectively

December 25, 2017

When you first start out in business, you may find it more cost-effective to operate from home, especially if your business is one that does not require you to get an office immediately. However, working from home requires a lot of discipline; otherwise you won’t get anything productive done by the end of the week. Here’s how to get the most out of working from home and be…


Lessons to learn from startups that failed

December 22, 2017

While it’s a given that launching a startup means embarking on a long and winding road, pinning down the exact odds for success is not the most crucial task for a company founder. The most important question to ask is why so many fail. While the overall economy can be a formidable influence, startups frequently make certain common mistakes. So to help all the future entrepreneurs out there, here are some valuable…


Leadership qualities of successful entrepreneurs

December 18, 2017

One thing successful entrepreneurial leaders have in common is a high degree of emotional intelligence, or the capacity to be aware of, control and express our emotions, and to handle interpersonal relationships fairly and empathetically. It can be argued that emotional intelligence (EQ) is more important to your happiness, health and success over your intellect (IQ). The following is a list of the five pillars of leadership for…


Marketing mistakes startups should avoid

December 14, 2017

If you’ve been making any of these marketing mistakes, it’s time to re-strategize and create a better marketing plan for your brand. Wondering what these marketing mistakes are? Keep reading! Not creating a unique brand Branding is one of the most important segments of every marketing strategy. Many entrepreneurs try to build their business operation without creating a brand, and even if they decide to create it, their…


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