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Monthly Archives

December 2017


What you need to know about market research

December 29, 2017

Did you do your market research before you launched your business? Yes? No? If you didn’t, you may be losing some important customer generated data that will help you tailor the goods and services you offer appropriately for your target audience. It’s not too late to carry out your market research. Here are the key things you need to do. 1. Identify your target market. Your information will only…


Top tips for marketing success in 2018

December 28, 2017

2018 will be the year where your business will be bigger and better, with more money coming in from different angles. Did we hear you say ‘Amen?’ To make this a reality, here are some tips for marketing success you must not ignore in 2018. Invest in your logo. Your logo is the most important expression of your brand. Invest in getting it designed professionally and compliment it…


Nine branding principles you need to know

December 27, 2017

We talk a lot about branding at Metro Woman and the reason is because, it has the power to make or break your business. A weak brand will fizzle out in no time while a strong brand can last for decades. Which do you prefer? Here are nine fundamental qualities of a good brand that you need to know and incorporate as you build the brand of your…


How to live a stress-free life

December 26, 2017

Life can be quite stressful especially if you live in a populous city like Lagos. From the minute you wake up, you are bound to be confronted with one type of stress-inducing situation or the other. From mind-blowing traffic jams to noisy environments, it is not surprising that a lot of Nigerians suffer from stress-related illnesses like heart disease and stroke. We have come to believe that stress…


Master how to work from home effectively

December 25, 2017

When you first start out in business, you may find it more cost-effective to operate from home, especially if your business is one that does not require you to get an office immediately. However, working from home requires a lot of discipline; otherwise you won’t get anything productive done by the end of the week. Here’s how to get the most out of working from home and be…


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