In the spirit of Women Entrepreneurship Day, we are sharing important business lessons that every female entrepreneur needs to learn from and understand. Liz Osho, Founder of SoMe Solutions, shared her lessons from operating a successful brand communications business and we know you will learn from it too.
Don’t ignore your personal brand. Build your personal brand as well as your company brand. Your personal brand will differentiate you from competitors, give you authority and credibility in your field.
Set boundaries. Work-life balance is paramount. Being passionate about what you do means it’s sometimes hard to shut down but it’s important so you don’t suffer burnout. Nothing is more important than your health.
Make wise business decisions. Not all money is good money. Never make a decision based solely on financial gain. You don’t need to take work from everyone who offers it, sometimes it’s not worth it.
Get a great mentor!
Learn humility. Humble yourself, the customer is always right; be your client’s biggest advocate!
Hire right. Hire people who are smarter than you, if you’re lucky enough to find them within budget.
Accept your faults. Be confident enough to accept your faults, don’t try and cover them up. No one is perfect so we just need to work harder when things are not. Still growing, still learning.